Director, Dealer Sales (US & Canada)
30+ daysJob Description
Description
Brinks Home™ is a leader in the smart home and residential security industries. Our teams are committed to working together to provide a best-in-class experience for each other, and for the more than 1 million people we protect in the continental U.S., Canada, and Puerto Rico.
Position Overview:
We are seeking a dynamic, relationship-driven Director or Senior Manager, Dealer Sales (we are open to hiring at either level depending on experience) who embodies our core values: Service, Accountability, Customer Focus, Growth, and Integrity. We are seeking someone to drive growth, profitability, and dealer engagement across our dealer network. This highly visible, dealer-facing role combines strategic business development with hands-on relationship management to support dealer acquisition, onboarding, performance optimization, and long-term partnership success. The ideal candidate is a strong communicator and business strategist who thrives in both virtual and in-person environments, excels at building trusted relationships, and is passionate about delivering an exceptional dealer experience while driving measurable business results. Key Responsibilities: Dealer Recruitment & Relationship Management
- Identify, recruit, and onboard new dealer partners aligned with company growth objectives
- Conduct virtual and in-person meetings with prospective and existing dealers to strengthen partnerships and drive production
- Lead dealer term negotiations and support contract execution processes
- Build and maintain strong dealer relationships through proactive communication, strategic consultation, and ongoing support
- Serve as a trusted advisor to dealers by identifying opportunities for growth, process improvement, and market expansion
- Develop and execute dealer business development strategies to increase profitability, production, and market penetration
- Partner with dealers to implement effective go-to-market (GTM) strategies and sales initiatives
- Monitor and analyze dealer account performance metrics including IRR, credit average, 60-month term mix, ACH penetration, attrition, and overall profitability
- Manage dealer budgets and performance goals while identifying trends, risks, and growth opportunities
- Address and resolve channel conflict issues while maintaining strong partner alignment and collaboration
- Collaborate cross-functionally with internal sales, credit, operations, and marketing teams to support dealer success
- Lead initiatives designed to enhance the overall dealer customer experience and strengthen dealer loyalty
- Develop and execute dealer incentive programs, contests, promotions, and events to drive engagement and production growth
- Coordinate sales training and onboarding programs to accelerate dealer ramp-up and improve long-term performance
- Gather dealer feedback and market insights to continuously improve processes, programs, and partner satisfaction
- Proven experience in dealer development, account management, sales, business development in the Smart Home or Residential Security Industry
- Strong relationship-building and negotiation skills with the ability to influence and drive results
- Analytical mindset with experience interpreting performance metrics and profitability indicators
- Excellent verbal and written communication skills
- Ability to manage multiple priorities in a fast-paced, growth-oriented environment
- Comfortable traveling for in-person dealer meetings, events, and business development activities, as needed
- Growth in dealer acquisition and production
- Increased dealer engagement, profitability, and retention
- Strong dealer satisfaction and long-term partnership development
- Successful execution of strategic initiatives that drive business growth and operational excellence
- Brinks Home recognizes the value of benefits for you and your family, so we offer a comprehensive and competitive benefits program:
- Medical, Dental, Vision, 401(k) with Employer Match, Paid Time Off & Paid Holidays, HSA/FSA, Life & AD&D Insurance, Disability Coverage, Maternity/Parental Leave, Mental & Physical Health Benefits, Employee Resource Groups, Volunteer Hours, Discounted Equipment & Monitoring, Employee Referral Program, and Continuing Education
- To learn more about our company culture and career opportunities, please visit our LinkedIn and Career Page.